MNOs are currently losing ad revenues to apps, websites etc when their customers browse the internet via mobile. Our mobile adtech solutions can increase non-voice revenues for MNOs.
We have threefull-solution products,which include both the technology and advertisement inventories:
- Web push and mobile-based advertising services
- Overlay ads for mobile browsing
- Ad blockers for mobiles
- Facebook to push adverts Facebook Channels
Tailored web push and mobile-based advertising
The Mobihive Labs ad platform solution enables MNOs to monetise web traffic on their networks in a non-intrusive way in order to earn additional revenue, by placing tailored adverts for customersand sending them push notifications for apps suc.
This offers a range of revenue opportunities including:
- Advertising-based marketing
- Product promotions
- Integration with local inventory providers to drive significant revenues through increased pageviews
- Personalised ads to aid higher conversion rate
- Browsing analytics and user profiling to further pinpoint targeting of subsequent ads
Benefits of tailored web and mobile-based advertising
For brands and advertisers:
- Increased brand equity and loyalty
- Extensive and effective reach to a large number of subscribers
- Segregation of ARPU subscribers
- Higher click through rates and conversion rates
For mobile network customers:
- Real-time usage alerts enable enhancedbrowsing experience
- More informed purchase decisions possible from ads targeted to their needs
For service providers
- Extra revenue stream
- Notifications and usage alerts to users in real-time, reducing customer complaints as well as cost of communication with ISPs
Targeted header ads for mobile users
Another way we can help increase revenue for your mobile network is through displaying targeted header ads of your choosing for your customers when they browse online. This allows you to upsell to customers.
Our solution enables you to profile your users and provide appropriate ads for them. It is connected withthe RTB system to bring in international and local ads revenue.
Adblockers for mobiles
Should your customers not want ads when browsing the internet via mobile, we can also supply ad blocking technology.
Once the end-user confirms theirconsent, we will block all ads from all websites and apps they browse via your network, at a small monthly charge. This helps customers save money on data consumption, but also creates a new subscription-based service for you as the MNO to increase your revenue.
Secure, GDPR-complaint mobile adtech
All 3 products are fully GDPR-compliant.
Increase your mobile network revenue today
Contact us to learn more about our adtech solutions for mobile networks.
Key phrases for this page:
- mobile adtech
- mobile-based advertising
- Adblockers for mobiles